TikTok Confirms It's Testing Shoppable Videos

Beta test is open to a select few influencers in the US

TikTok Signage with small dog and pig signage — It's the platform's latest dive into some Instagram-esque features. Getty Images

TikTok has featured shoppable ads for some time, and now it looks like the teen-favorite platform is bringing the option to shop in-app.

Unlike the paid-for video ads from major brands, this offering could theoretically allow any TikToker to turn the platform into a one-stop shop for his or her own online store. A TikTok engineer initially broke the new feature development on a popular Chinese forum.

Fabian Bern, founder of the Chinese influencer agency Uplab, shared a Twitter post Thursday showing off one of the shoppable short-form videos featuring a pint-sized puppy influencer on TikTok in a handmade panda costume.

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Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

@swodinsky| shoshana.wodinsky@adweek.com