TikTok Confirms It’s Testing Shoppable Videos

Beta test is open to a select few influencers in the US

TikTok Signage with small dog and pig signage
It's the platform's latest dive into some Instagram-esque features. Getty Images

TikTok has featured shoppable ads for some time, and now it looks like the teen-favorite platform is bringing the option to shop in-app.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}