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TikTok has featured shoppable ads for some time, and now it looks like the teen-favorite platform is bringing the option to shop in-app.
Unlike the paid-for video ads from major brands, this offering could theoretically allow any TikToker to turn the platform into a one-stop shop for his or her own online store. A TikTok engineer initially broke the new feature development on a popular Chinese forum.
Fabian Bern, founder of the Chinese influencer agency Uplab, shared a Twitter post Thursday showing off one of the shoppable short-form videos featuring a pint-sized puppy influencer on TikTok in a handmade panda costume.