Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

New moniker represents shift to focus on streaming video

QuickTake by Bloomberg logo
TicToc by Bloomberg had been producing short-form content since 2017. QuickTake by Bloomberg

Bloomberg Media’s short-form video news service is getting a facelift. Today, the publisher announced that TicToc—the so-called “social news network” rolled out in partnership with Twitter two years ago—is being rebranded as QuickTake by Bloomberg.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.