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Bloomberg Media’s short-form video news service is getting a facelift. Today, the publisher announced that TicToc—the so-called “social news network” rolled out in partnership with Twitter two years ago—is being rebranded as QuickTake by Bloomberg.
Aside from distinguishing the service from TikTok, the massively popular social network with a nearly identical name, the rebrand also marks the publisher’s first steps into the world of streaming video, according to Bloomberg Media CEO Justin Smith.
“Streaming video is a key priority for Bloomberg Media’s growth strategy,” Smith said in a statement.
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