Ad Tech

Augmented Reality Can Bring 'Incredible Joy' to Advertising

Facebook announced today that AR ads are available to marketers platform-wide

an illustration of a woman holding a tablet computer
"When you have a brand that lends itself to being physically used by consumers, other people want to try to do something exciting with that," said Nada Stirratt of Facebook.Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

 

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Facebook wants its advertisers to lean into the augmented reality craze.

Following the rollout of a suite of interactive ads this past September, the social giant announced today that augmented reality ads would be freely available to all marketers within its ad manager. With this capability, advertisers worldwide can now create AR effects within the company’s free-to-use engine (Spark AR), integrate it into an ad campaign, and target their creation with the ease that comes with any other Facebook ad format.

“At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles