Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Facebook announced today that AR ads are available to marketers platform-wide

an illustration of a woman holding a tablet computer
"When you have a brand that lends itself to being physically used by consumers, other people want to try to do something exciting with that," said Nada Stirratt of Facebook. Getty Images

Facebook wants its advertisers to lean into the augmented reality craze.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.