Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Technology helps automate and cut down lengthy processes

hands with laptops and devices with floating heads
More marketers are programmatically plugging in than ever. Getty Images

Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.

This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.
@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.