Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Technology helps automate and cut down lengthy processes


Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.

Recent months have seen a boom in influencer platforms, an emerging tech that promises to do everything from weed out the perfect microinfluencer for your campaign to scaling that campaign across the web to keeping tabs on engagement. And thanks to the burgeoning popularity of the microinfluencer crowd, more marketers are programmatically plugging in than ever before.

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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.