How Advertisers Are Untangling the Programmatic Supply Chain

Searching for ad tech that adds value

adweek nextech conference stage supply path optimization panel
(L. to r.) Jamie Byrum, Nationwide Insurance; Chris Kane, Jounce Media; Amanda Martin; Goodway Group; Patrick Kulp, Adweek. Sean T. Smith for Adweek

Under pressure to prove the value of their programmatic ad spend, advertisers are becoming increasingly selective in choosing their ad-tech partners.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.