How Advertisers Are Untangling the Programmatic Supply Chain

Searching for ad tech that adds value

adweek nextech conference stage supply path optimization panel — (L. to r.) Jamie Byrum, Nationwide Insurance; Chris Kane, Jounce Media; Amanda Martin; Goodway Group; Patrick Kulp, Adweek. Sean T. Smith for Adweek

July 25, 2019

Under pressure to prove the value of their programmatic ad spend, advertisers are becoming increasingly selective in choosing their ad-tech partners.

Shoshana Wodinsky

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.