NexTech

How Advertisers Are Untangling the Programmatic Supply Chain

Searching for ad tech that adds value

adweek nextech conference stage supply path optimization panel
(L. to r.) Jamie Byrum, Nationwide Insurance; Chris Kane, Jounce Media; Amanda Martin; Goodway Group; Patrick Kulp, Adweek.Sean T. Smith for Adweek
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

July 25, 2019

Under pressure to prove the value of their programmatic ad spend, advertisers are becoming increasingly selective in choosing their ad-tech partners.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

Recommended articles
Microlearning


Maximize the Value of First-Party Data for Today and Tomorrow


Why Brands Should Embrace Supply Path Optimization Now


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


When Marketing Goes Haywire

By Smartsheet


How to Sell More on Instagram, Facebook and TikTok

By Productsup


Cracking the Code to Reach Professional Audiences

By Mediaocean