U.S. Digital Ad Spend Will Surpass Offline in 2019

Online buys to hit $129 billion as Amazon drags on duopoly’s dominance

Today, digital becomes king.

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent of the market. The research shows that digital ad spend will hit $129.34 billion in 2019, while traditional media buys will generate $109.48 billion, with total online media buys generating $172.29 billion in revenue by 2021.

Another notable trend documented by eMarketer: the Facebook-Google duopoly’s dominance of the U.S.

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