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Hulu's Ad Sales Chief Talks Changing the Shape of TV With New Formats

'We know our viewer is one click away from going to an ad-free experience'

hulu-sales-chief-CONTENT-2019 — Naylor said he’s focused not on potential competitors, but on innovating inside Hulu’s own framework.Austin Hargrave/Hulu

By Kelsey Sutton

July 1, 2019

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Hulu’s ad sales chief Peter Naylor is out to change television advertising for the better.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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