Hulu's Ad Sales Chief Talks Changing the Shape of TV With New Formats

'We know our viewer is one click away from going to an ad-free experience'

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Hulu’s ad sales chief Peter Naylor is out to change television advertising for the better.

Amid an ever-increasingly competitive landscape for streaming services, Naylor, who headed up digital advertising sales at NBCUniversal before making the jump to Hulu in 2014, is working on honing the platform’s offerings for users and for advertisers, including non-interruptive binge ads and pause ad formats that Naylor says are intended to respect users.

“Just because they have opted into seeing ads doesn’t mean we can take advantage of it,” Naylor said.



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