What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

And how it will shape the way they create and deliver ads

Three yellow buildings in a diagonal line; in the top left corner is the word 'Sizmek';' in the bottom left corner is the Amazon logo
It'll certainly be interesting to see how this all plays out. Getty Images, Amazon, Sizmek

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it.

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@baeason Beth-Ann Eason is president of Innovid.