Voice

What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry

And how it will shape the way they create and deliver ads

Three yellow buildings in a diagonal line; in the top left corner is the word 'Sizmek';' in the bottom left corner is the Amazon logo
It'll certainly be interesting to see how this all plays out.Getty Images, Amazon, Sizmek
By Beth-Ann Eason

June 11, 2019

When Amazon announced the acquisition of Sizmek, it was seen as far from a footnote of a commerce behemoth picking up engineers from a bankrupt ad platform. I saw it as a move that would reshape the landscape of advertising as we know it.

Beth-Ann Eason

Beth-Ann Eason is president of Innovid.

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