The Future of Identity

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform

Major retailers have sliced their YouTube spend by 20%.Getty Images
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By Shoshana Wodinsky

June 26, 2019

Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category—retail—is pulling back its spend on the platform.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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