YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform

Major retailers have sliced their YouTube spend by 20%. Getty Images

Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category—retail—is pulling back its spend on the platform.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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