YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform

Major retailers have sliced their YouTube spend by 20%. Getty Images

Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category—retail—is pulling back its spend on the platform.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.