YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back
The decline doesn't mean advertisers are finally leaving the embattled platform
Major retailers have sliced their YouTube spend by 20%.
Getty Images
Despite the scandals that have befallen YouTube lately, the platform is still one of the most profitable online. But now, one advertising category—retail—is pulling back its spend on the platform.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
