AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings

A strong data set doesn't necessarily lead to solid ad tech

In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion—and telcos are no exception. This week, ahead of the upcoming Cannes Lions International Festival of Creativity, both AT&T and Verizon said they have further developed their buy-side programmatic offerings.