In 2019, every major tech company is clamoring for a slice of the ad-tech market worth nearly $130 billion—and telcos are no exception. This week, ahead of the upcoming Cannes Lions International Festival of Creativity, both AT&T and Verizon said they have further developed their buy-side programmatic offerings.
AT&T’s media and advertising arm, Xandr, rolled out a proprietary marketplace meant to “unify” the siloed experience of buying linear TV, OTT and digital video in what is effectively an overhaul of the demand-side platform it obtained through its AppNexus acquisition.
Meanwhile,
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