Independent ad tech has had a tumultuous 2019, with the industry moving away from the free and easy flow of data that marked the early phases of the commercial internet. Much of these transitions have been motivated by increased public scrutiny.
Data prohibition has taken place in the form of legislation such as the General Data Protection Regulation in the E.U. plus the upcoming California Consumer Privacy Act (among other draft laws) in the U.S.
The most immediately felt of these changes, though, is the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in