As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change

Index Exchange wants to lure buyers away from walled gardens with people-based solutions

Browsers like Safari are making it increasingly difficult for advertisers to target using cookies. Getty Images

Independent ad tech has had a tumultuous 2019, with the industry moving away from the free and easy flow of data that marked the early phases of the commercial internet. Much of these transitions have been motivated by increased public scrutiny.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.