Q&A: Ticketmaster's President, Jared Smith, Talks Ad Tech

Company blocked 10 billion bot purchase attempts last year

If there’s one thing that can unite even the most partisan of Americans, it’s the often awful collective experience of trying to buy concert tickets. Fans like you and me have the odds stacked against us when our favorite artist or band goes on tour, as not only are we competing against the thousands of fans also looking for tickets, but also from the legions of bots, ticket brokers and scalpers flooding the systems.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.