Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

The ride-booking company alleges that 100 vendors engaged in fraudulent ad activity

The ride-hailing company has been fighting this legal battle since 2017. Uber

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.