Uber is suing Fetch Media for at least $40 million, accusing the mobile ad company of improper billing for fraudulent ads and falsely taking credit for app downloads.
The ride-sharing app filed a lawsuit on Monday in United States District Court in its hometown of San Francisco, after recently discovering the alleged activities when canceling a campaign running on conservative website Breitbart.
“With Fetch, we learned the age-old lesson ‘buyer beware’ the hard way,” the company said in a statement.
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