IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource

Program aims to 'fill a void in the marketplace' for continual learning

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Adweek today announced it is partnering with IBM Watson’s advertising arm to create a free educational resource called the Institute for Brand Marketing, aimed at helping marketing professionals become fluent in the latest technology upending their field.

The six-month program is set to launch this September with one complimentary course per quarter produced by the Adweek editorial team and IBM experts, with each course featuring 12 lessons along with relevant case studies and industry research. It will also encompass workshops at Adweek-hosted events, such as NexTech:



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