Demystifying Gen Z: Please, No TV commercials

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z. effective advertising.

Infographic: Top Performing Emojis in Ads

Artificial intelligence is helping to direct social media strategy.

YouTube Tech Titan Marques Brownlee’s Empire Is Growing

More than 9 million subscribers on YouTube come to Brownlee for his tech reviews.

Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

TikTok Confirms It’s Testing Shoppable Videos

Social video site TikTok is expanding its click-to-purchase function outside of ads.

Why Shorter Isn’t Necessarily Better With Mobile Video

Consumers might not be able to recognize the brand in that quick burst.

Infographic: How Gen Zers’ and Millennials’ Mobile Viewing Habits Differ

More Gen Zers and millenials are using their phones as a primary mobile viewing device.

YouTube Unveils a Tool to Take the Pain Out of 6-Second Ad Production

Bumper Machine streamlines the process.

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

Big themes this year: China, privacy, ecommerce and work

Facebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games

MLB Network will produce the livestreams specifically for the social network’s platform.