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Video is still very much “alive and well” on LinkedIn despite it shuttering its Stories function, states the platform’s recently promoted European and LATAM senior director Tom Pepper.
The decision to end Stories comes after a record year for the business, five years after Microsoft bought it for $26.2 billion. LinkedIn had annual revenue of $10 billion, up 46% on the previous year. Its advertising business grew 97% year-over-year to almost $3 billion compared to the previous 12 months over 2019 and 2020.