Infographic: Top Performing Emojis in Ads

The return on ad spend for a bathtub in a photo is 70.4, says AI

Artificial intelligence is helping to direct social media strategy.
Artificial intelligence is helping to direct social media strategy. Carlos Monteiro

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy.

This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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