Data Points

Infographic: Top Performing Emojis in Ads

The return on ad spend for a bathtub in a photo is 70.4, says AI

Artificial intelligence is helping to direct social media strategy.
Artificial intelligence is helping to direct social media strategy. Carlos Monteiro

By Ko Im

December 1, 2019

From top-performing emojis to the best shade of blue for a carousel ad, AI is helping direct social media strategy.

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This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.
Ko Im
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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