Adobe's Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other

Today is World Emoji Day

A new study from Adobe sheds a little more light on what today’s emoji users think of using picture characters for communication.

Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they’re used in life, at work and even while shopping.

According to the findings, love, happiness and sadness were the top three emotions expressed through emojis. The respondents also said emojis when used at work can help impact likability, credibility and sincerity.

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