Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade

The publisher will produce vertical video for the platform, which aims to increase its inventory

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The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos.

Pinterest will fund the creation of the content, but it wouldn’t share financial specifics. 

The year-long deal follows on the heels of two similar tie-ups struck by Pinterest, which has courted publishers with robust video capabilities to help the platform build out its supply of video inventory, said Jeremy Jankowski, the North American publishing lead for Pinterest. 

Last June, the platform entered into a multi-year, multi-million dollar deal with lifestyle programmer Tastemade to produce 50 original series, and in January, it struck a deal with Condé Nast Entertainment to enlist Vogue and Architectural Digest to produce 160 videos. 




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