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To nobody’s surprise, mobile-video startup Quibi announced it’s shutting down for good. Having only been in service for about six months, it’s been riddled with problems at launch that carried into the ensuing months. Here’s a deeper look into four major problems Quibi faced that shows how the company not only lacked a basic understanding of digital behaviors, but also failed to adapt to the glaring insights that unfolded in the following months.