Quibi's Many Faults. Let Us Count the Ways

A lack of social was a huge foreshadowing of failure

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

To nobody’s surprise, mobile-video startup Quibi announced it’s shutting down for good. Having only been in service for about six months, it’s been riddled with problems at launch that carried into the ensuing months. Here’s a deeper look into four major problems Quibi faced that shows how the company not only lacked a basic understanding of digital behaviors, but also failed to adapt to the glaring insights that unfolded in the following months. 

Preventing social sharing

Quibi’s main problem is that it was designed strictly for consumption in mind.



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