Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on ecommerce.

Salesforce’s Latest Product Aims to Create a Complete Customer Profile for Companies

It will let companies pull data from several points, but it’s already facing stiff competition.

Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market

The brand has corporate parent Unilever at its side.

Gap Inc. Is Launching New Ecommerce Menswear Brand After Seeing Success From Athleta

Hill City is a new apparel brand for men and will be available in mid-October.

Sephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line

Korean beauty line Kaja is the result of the partnership between these two companies.

Instagram Introduces a Shopping Tab to Its Explore Page, Presenting New Opportunities for Brands

It rolls out today.

Jet.com Debuts a More Personalized Experience for Customers

Walmart’s Jet.com relaunch is focusing on creating curated, personalized experiences for its city-based customers.

Salesforce’s Holiday Shopping Season Predictions Show Increased Growth for Mobile and Instagram

The new predictions from Salesforce showcase just how necessary it is for retailers to think about mobile shopping.

Why This Beverage Brand Is Opening a Cashierless Store in New York

Dirty Lemon is opening up a store where customers can walk in, grab a drink and text the company what they picked up.

How Brands Can Build a Community With Hashtag Marketing

The old ecommerce playbook no longer works in today’s world.

A New Adobe Study Reveals How Consumers Are Actually Using Voice to Shop

Smart speakers are sparking new shopping behaviors.