Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.

BigCommerce Rolls Out Suite of Tools to Make Life Easier for CBD Brands

After listening to merchants, the ecommerce platform has expanded the services available to CBD companies.

Walmart and BuzzFeed Are Bringing Shoppable Recipes to the Tasty App

Customers can check out with one click.

This Cannabis Justice Initiative Ran Its First Ad in The New York Times Special Issue Around Slavery to Make a Point

Possible Plan wants to fund organizations helping people who were negatively affected by now-defunct laws surrounding possession.

Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retail

So far in 2019, 3,064 stores have opened.

Outdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its Community

The activewear brand is celebrating its community and the return of its most popular style, the Exercise Dress.

Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

The company tested the new model for 2 years.

Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

Gin Lane has transitioned to a direct-to-consumer firm that makes the products, not just the marketing.

Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.

Rockets of Awesome Created a ‘Shared Shopping Experience’ for Parents and Kids With First Pop-Up Shop

The direct-to-consumer clothing brand's store opens in New York on Aug. 8

2 Female Sexual Wellness Companies Call Out the Ad Policies of MTA and Social Platforms

In addition to creating a website, Dame and Unbound are hosting a protest outside of Facebook’s New York offices.