Portrait of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a retail reporter for Adweek, focusing on direct-to-consumer brands and ecommerce. She's cataloged the rise of DTC brands as they disrupt retail and how incumbent brands are fighting back. Previously, Ann-Marie was an assistant tech editor at PopSugar, where she covered consumer tech. Her work has appeared in The New York Times, BuzzFeed and more.


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Alexis Ohanian on Why He Invested in DTC Telehealth Provider Ro

Challenger Brands

Alexis Ohanian on why he believes in what Ro is building and how he’s making sure a good culture is part of it.

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How the Stakes to Build—and Fund—a DTC Brand Have Fundamentally Changed

Premium Events

Ben Lerer, one of the premier investors in the DTC and media space, on what’s changed in the industry.

This is a Profile

For the Next Wave of DTC Brands, the Path to Success Looks More Complicated Than Ever

Challenger Brands

This is how the next wave of DTC brands will need to evolve in order to be profitable.

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For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags

Retail

The DTC brand has unique advantages as it expands beyond footwear.

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Orangina Plots a Comeback in North America, With New Owners and an Old Recipe

Brand Marketing

Orangina is under new ownership, and with it, the drink returns to its original recipe.

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This Lyft Designer Made the Switch From Media to Tech

Digital

Chloe Park, design lead at Lyft, started out in journalism but found a new career path in Silicon Valley.

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Shopify’s Annual Developer Conference Canceled Amid Coronavirus Fears

Retail

It's the latest live event to be scrapped due to health concerns.

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Studs, the Flashy Gen Z Substitute for Claire’s, Expands to Hudson Yards

Brand Values

Studs, a new upstart in the piercing space, is expanding to Hudson Yards.

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DTC Beauty Brand Winky Lux Is Coming to Target

Retail

Winky Lux, a DTC beauty brand, is coming to Target shelves as the retailer continues to scoop up these relationships.

This is a Profile

Bark, the DTC Dog Brand, Expands Into Health and Wellness

Retail

Bark is entering the health and wellness category for dogs, starting with a dental kit.