This Lyft Designer Made the Switch From Media to Tech

Making a jump to Silicon Valley isn't as crazy as it might seem

For Chloe Park, design lead at Lyft’s bikes and scooters division, tech wasn’t always in the cards for her. Instead, journalism and a career in media were always top of mind for Park, first as an extracurricular activity in high school, then as a major in visual journalism in college.

After graduation, Park joined USA Today at a time when the future of media was murky. But after a casual visit to see friends in San Francisco, she ended up taking a “leap of faith,” moving to the Bay Area and joining a design consultancy called Curio.

“It was the best way to jump into the tech scene because it provided such a quick overview,” Park said.

Park moved to San Francisco in 2012 at a time when Silicon Valley was bright and full of startups all clamoring to become the next Google or Facebook of the world.



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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.