General

For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags

Brand has unique advantages as it expands beyond footwear

rothy's bags — The bags range from $65 to $350.Rothy's

March 3, 2020

In its eight-year history, direct-to-consumer brand Rothy’s hasn’t really strayed from its original and core product: a washable shoe made from single-use plastic water bottles.

Ann-Marie Alcántara

@itstheannmarie
annmarie.alcantara@adweek.com

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

General

For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags

Brand has unique advantages as it expands beyond footwear

Ann-Marie Alcántara

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Ann-Marie Alcántara