For Rothy’s Next Act, the DTC Shoe Brand Is Expanding Into Bags

Brand has unique advantages as it expands beyond footwear

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In its eight-year history, direct-to-consumer brand Rothy’s hasn’t really strayed from its original and core product: a washable shoe made from single-use plastic water bottles.

Even as the company expanded into new silhouettes—from a sneaker to kids shoes to a merino wool line—Rothy’s still stuck to making machine washable and comfortable footwear. Now, after nearly a decade, the brand is expanding beyond shoes and into bags in five different styles. It’s the company’s biggest launch since 2016, according to Erin Lowenberg, creative director at Rothy’s.

“We’ve been waiting to expand at the right time, knowing that we want to be more than just footwear,” Lowenberg said.



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