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Even as the company expanded into new silhouettes—from a sneaker to kids shoes to a merino wool line—Rothy’s still stuck to making machine washable and comfortable footwear. Now, after nearly a decade, the brand is expanding beyond shoes and into bags in five different styles. It’s the company’s biggest launch since 2016, according to Erin Lowenberg, creative director at Rothy’s.
“We’ve been waiting to expand at the right time, knowing that we want to be more than just footwear,” Lowenberg said.