Orangina Plots a Comeback in North America, With New Owners and an Old Recipe

The fizzy drink is once again using the original 1936 recipe

Over the past few years, what’s old has become new again, with brands banking on nostalgia to engage and attract younger consumers. Every category has seen some form of this, whether it’s the rebirth of Dunkaroos or Zima’s brief return to the beverage aisle.