Bark, the DTC Dog Brand, Expands Into Health and Wellness

The first offering is a dental health product

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Bark, the 8-year-old direct-to-consumer brand known for its dog subscription services BarkBox and Super Chewer, is entering into a whole new category: health and wellness.

To begin, Bark is releasing Bright Dental, a triple-enzyme dental chew and toothpaste. Beginning on March 1, consumers can buy the product in individual packs at Target stores; on March 27, they can do the same at CVS, a new retail relationship for the brand. The product is also available as a subscription offering for $30 a month (with a $5 discount for existing BarkBox subscribers).

Our mission is to make dogs happy, and our vision is to be the most dog-centric company in the world,” said Allison Stadd, head of marketing at Bark.



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