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Ad-supported, free-to-view television streaming channel Pluto TV has released its first multimillion dollar international brand campaign across Europe and Latin America.
The ViacomCBS streaming service, which last reported more than 54 million monthly active users globally, has begun to roll out local campaigns across out-of-home, digital, TV and social media in Germany, the U.K. and Latin America, and will expand the brand campaign into Italy, France and Spain in December.
“Our first international brand campaign will underline even more of our uniqueness, making clear that Pluto TV is the easy-going streaming service full of incredible content, all for free—no matter where in the world you are,” said Olivier Jollet, senior vp and general manager of Pluto TV.