Multiple David Hasselhoffs Star in Pluto TV and Amazon Fire TV’s Infomercial Spoof

Actor plays 9 roles in campaign to encourage ad-supported streaming

Hasselhoff pitched the idea of playing all of the infomercial characters himself in the Pluto TV spot. Pluto TV

With a flood of new tech purchases and connected device setups, streamers are betting that the holiday season is an ideal opportunity to win over new customers. That’s why Pluto TV and Amazon Fire TV teamed up on a one-of-a-kind sweepstakes promotion starring David Hasselhoff.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.