These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
The video app’s U.S business operations are valued up to $100 billion.
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The early-aughts earworm is coming for Gen Z.
TechMagic Podcast: Balancing Innovation and Personal Data Protection
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation.
Commerce Can No Longer Be Where Creative Goes to Die
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro
The startup is now valued at more than $1 billion.
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
Netflix's leaders reveal details of the company's upfront event.
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
A big billboard meets a sensitive issue.
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
WBD adds David Porter to lead ad sales research and data insights.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
How Coke Zero Hustled to Keep Up With Fans in March Madness
Coke Zero updated its ads during Final Four to stay in the game.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer
Alex Craddock will assume expanded duties on the heels of a major restructuring.
Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work
Lego and Netflix already practice design justice, here's why other brands should take note.