Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red [...]
Weed? No, Wheat. Shreddies Cereal Borrows the Trappings of Cannabis for its Own ‘Dispensary’
The stunt aimed to take the legacy brand from older-generation staple to millennial and Gen Z must-have.
Upwork Resurrects a CEO to Sing About How the Old Way of Working Is Dead
The campaign by Alto features a zombie leader.
‘Vegetarian Vampire’ Toby Helps Heinz Promote Tomato Blood Ketchup
TikTok star E.J. Marcus portrayed him in a PSA film to debut during AMC’s premiere of Interview With the Vampire.
KFC’s Delivery Campaign Is an Ode to the Messy Joy of Eating at Home
KFC has been ramping up its delivery services since the pandemic.
Rihanna Will Headline Super Bowl 57 Halftime Show
The NFL and Apple Music tapped the superstar to perform.
Here’s Why Capri Sun’s Latest Campaign Looks Like a Steamy Romance Novel
Meet Juicio, the unexpected face of the brand's reduced sugar product.
Soundtrack for a Condiment: Heinz Hypes Low-Sugar Ketchup With an Animated Musical
The target of this Disneyesque spot isn't kids; it's health-conscious millennials.
Zola Sends Senators a Wedding Invitation to Codify Marriage Equality
Zola is throwing a marriage equality party.
Hasbro Campaign Explains Why Monopoly Is Good for Kids’ Anger Issues
The poster and online campaign has been developed for the Dutch and Belgian markets.
Marketing Morsels: Lay’s Vodka, Solving the Cream Cheese Shortage and More
A sampling of this week's brand stunts.
Here’s How Pantone Landed On Very Peri as Its Official Color of 2022
A peek at the inner workings of the legendary arbiter of trendy hues.
Following Sexual Assault Allegations Against Actor Chris Noth, Peloton Pulls Mr. Big Ad
The exercise brand made the decision to stop running the spot within hours of the accusations.
Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
Australian Playstation Fans Have the Chance to Taste Iconic Dishes From Video Games
Agency Amplify partnered with three restaurants and Deliveroo to create and distribute meals featured in major franchises.