Soundtrack for a Condiment: Heinz Hypes Low-Sugar Ketchup With an Animated Musical

'Adulting Anthem' comes from creative agency Wieden+Kennedy New York

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It’s not everyday that a condiment gets its own full-scale musical number—much less one that harkens back to classic animated flicks—but Heinz has just dropped a spot that’s positively Disneyesque.

The 60-second ad for ketchup is stuffed with tropes of the family-friendly genre, including a catchy theme song with soaring vocals, a cameo by a princess, some adorable woodland creatures and a collection of anthropomorphic kitchen appliances.

But the target isn’t kids; it’s health-conscious millennials who may be struggling to make the right food choices and come to terms with other “adulting” chores.



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