Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
A vegetarian vampire? One will introduce himself during the premiere of Interview With the Vampire on AMC Oct. 2, as well as on Fandom, Instagram, Reddit, TikTok, Twitch, Twitter and YouTube.
Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement film” to back the release of its Heinz Tomato Blood ketchup in its “spooky, Halloween-themed, limited-edition bottle.”
The PSA film will debut during Interview With the Vampire on AMC and be made available via Heinz’s social channels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in