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Heinz teamed up with “280 year-old vegetarian vampire, influencer and Tomato Blood activist” Toby, portrayed by viral TikTok star E.J. Marcus, on a “public-service-announcement film” to back the release of its Heinz Tomato Blood ketchup in its “spooky, Halloween-themed, limited-edition bottle.”
The PSA film will debut during Interview With the Vampire on AMC and be made available via Heinz’s social channels.