AMC Networks tapped media company Known as its agency of record for all its networks and streaming services.
That includes a brand refresh of the company’s streaming service, AMC+. While the logo stays the same, the streamer has a new tagline: above and beyond.
“I came in basically four months ago, and one of the first things that I wanted to pressure test was the branding that was done for AMC+,” Len Fogge, AMC Networks’ president of marketing, told Adweek, pointing to his similar experiences at Showtime and NBCUniversal.
“When we looked at what was done for branding two years ago, we thought that it was very solid,” Fogge said.