Here's Why Capri Sun's Latest Campaign Looks Like a Steamy Romance Novel

Meet Juicio, the unexpected face of the brand's reduced sugar product

A number of countries around the world have sought to combat childhood obesity by making it illegal to market food and drinks to kids, which has led some of the biggest manufacturers in the U.S. to voluntarily change their strategy. Kraft Heinz’s Capri Sun is instead targeting parents with a “Your Kids Will Never Know” campaign from Goodby Silverstein & Partners.

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