KFC’s Delivery Campaign Is an Ode to the Messy Joy of Eating at Home

Ads will run ahead of brand's sponsorship of World Cup coverage

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Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can’t replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket of fried chicken. 

KFC’s latest campaign celebrates the everyday indulgences of ordering takeout: the messy, slightly embarrassing, yet glorious moments of eating a comforting meal in the privacy of your own home. 




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