KFC’s Delivery Campaign Is an Ode to the Messy Joy of Eating at Home

Ads will run ahead of brand's sponsorship of World Cup coverage

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Though many people missed restaurants during the pandemic, there are some aspects of eating at home that dining out just can’t replace. Lounging on the couch while watching TV and chowing down on a burger, for instance. Or standing up at the kitchen counter, wearing only a T-shirt and underwear, while digging into a bucket of fried chicken. 

KFC’s latest campaign celebrates the everyday indulgences of ordering takeout: the messy, slightly embarrassing, yet glorious moments of eating a comforting meal in the privacy of your own home. 

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in