Inside KFC's Marketing Strategy With a New CMO, Creative and Media Agencies

Nick Chavez selected MullenLowe and Spark Foundry as the brand's partners

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In a single six-month period, KFC has upended its bucket of marketing, with a total overhaul of its agency relationships, strategy and leadership. Nick Chavez took the reins as KFC’s new CMO last November, selecting MullenLowe and Spark Foundry as its new creative and media agencies. Despite the turnover, one constant remains: Chavez confirmed to Adweek that iconic mascot The Colonel will remain a key component of the brand’s marketing.

“The Colonel is a critical part of our brand and a critical part of our brand story and future,” Chavez told Adweek.

Chavez spent 11-and-a-half years with Nintendo where the focus was on expanding from a core gamer audience to new generations of consumers.



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