Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase

Over the last 75 years, the region has seen significant effects of climate change

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More than a month after COP26 in Glasgow, Scotland, audiences might be forgiven for being tired of marketing messaging telling them about the climate crisis and how some companies claim to be improving their behavior. Well, one stunt has been produced for ski resort Aspen Snowmass to visualize the effects global warming is having on the mountains, featuring an apparently melted gondola car to skiers, sightseers and snowboarders.

As the winter season begins, the melted gondola will greet those exiting the Silver Queen Gondola situated on the Sundeck, 12,212 feet above sea level.



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