Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase

Over the last 75 years, the region has seen significant effects of climate change

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

More than a month after COP26 in Glasgow, Scotland, audiences might be forgiven for being tired of marketing messaging telling them about the climate crisis and how some companies claim to be improving their behavior. Well, one stunt has been produced for ski resort Aspen Snowmass to visualize the effects global warming is having on the mountains, featuring an apparently melted gondola car to skiers, sightseers and snowboarders.

As the winter season begins, the melted gondola will greet those exiting the Silver Queen Gondola situated on the Sundeck, 12,212 feet above sea level.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in