How PR Firms Shape—and Often Obstruct—Climate Change Policies

In representing clients threatened by environmental regulation, they're the marketing industry's equivalent of think tanks

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Brands know they need to talk about how they’re addressing issues of climate change.

But a new study shows that the large communications agencies they employ aren’t simply crafting responses about efforts to “go green.” Rather, many of the largest PR firms are actively working to reshape the terms of the debate set by climate scientists as consumers increasingly demand immediate action to curb greenhouse gas emissions and other environmental degradation.

New peer-reviewed research from Brown University, published this week in the scientific journal Climatic Change, demonstrates that public relations agencies’ role in climate policy makes them the marketing industry’s equivalent of think tanks.

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