Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste
Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.
This Group Wants Agencies to Stop Working With Fossil Fuel Clients
Clean Creatives is calling on ad agencies and creatives to pledge not to work with fossil fuel clients.
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic
WPP is working on in-house climate change initiatives, building on pandemic-related reductions.
Subway’s Earth Day Grime Track Uses Plant-Based Sounds to Promote Veganism
Subway recorded sounds emitted by plants for its 'Vegang' track as part of its Earth Day vegan promotion.
CMOs Sign Up to WFA’s Global Sustainability Pledge as Earth Day Draws Near
10 CMOs from brands including Unilever, Reckitt, Diageo and Mastercard have signed a green pledge ahead of Earth Day.
For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients
The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.
Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed
A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action.
Walmart Wants to Help Save the Bees
Restoring pollinator habitats will help maintain food production.
Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
New campaign from Grey puts an existential spin on an auto advertising trope.
Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns
The audio series will be promoted through two ads as part of the ongoing "What's Happening?" campaign.
Corona Is Rolling Out Sustainable Packaging Made From Barley Straw, Using 90% Less Water
Innovation will be piloted in Colombia and Argentina ahead of a possible global launch.
Artists Recreated Stunning South American Landscapes Using the Plastic Threatening Them
Greenpeace Chile commissioned the artists to recreate satellite images of real places with trash.
This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt
Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.
10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist
The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]
Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’
Born Free Foundation and Engine cleverly raise awareness of threats to wild animals with holiday sales spoof.