Early Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
Each query put into ChatGPT contributes to five grams of carbon dioxide—the equivalent of one email.
Real-Life Couple Kit Harington and Rose Leslie Expose Liaison Between Banks and Fossil Fuels
Kit Harington and Rose Leslie play out the troubling relationship between UK high street banks and the fossil fuel industry.
Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate
Brandalism activist hits back against marketing industry and says professionals should hold leaders to account
Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them
The author and comedian wants to change how people look at nature.
Comic Relief Co-Founder and Filmmaker Richard Curtis on His Deforestation Campaign
Through Make My Money Matter, the focus of the ad will surprisingly link British pensions with funding major tree-felling initiatives
Pinterest Details Comprehensive Climate Misinformation Policy
It covers content and ads on the platform.
Creativity Is Not Neutral. We Can’t Continue to Pollute Minds
The bottom line isn't reason enough to work with fossil fuel companies.
Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
Shock Campaign Suggests People Go Cannibal to Fight Climate Change
Campaign asks whether people would be willing to eat human meat as an alternative protein.
To Combat Bias in Advertising, IBM Is Enlisting AI’s Help
Randi Stipes talks about the inherent bias in targeting audiences and creating messages
IPG’s Climate Action Plan Sets an Emissions Reduction Target
The agency group will also source 100% renewable electricity by 2030.
Samsung Builds a World Using Upcycled Product Packaging
The Samsung animation was created by Edelman ahead of the United Nation’s World Environment Day.
Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste
Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.
This Group Wants Agencies to Stop Working With Fossil Fuel Clients
Clean Creatives is calling on ad agencies and creatives to pledge not to work with fossil fuel clients.
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic
WPP is working on in-house climate change initiatives, building on pandemic-related reductions.