Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
Shock Campaign Suggests People Go Cannibal to Fight Climate Change
Campaign asks whether people would be willing to eat human meat as an alternative protein.
To Combat Bias in Advertising, IBM Is Enlisting AI’s Help
Randi Stipes talks about the inherent bias in targeting audiences and creating messages
IPG’s Climate Action Plan Sets an Emissions Reduction Target
The agency group will also source 100% renewable electricity by 2030.
Samsung Builds a World Using Upcycled Product Packaging
The Samsung animation was created by Edelman ahead of the United Nation’s World Environment Day.
Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste
Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.
This Group Wants Agencies to Stop Working With Fossil Fuel Clients
Clean Creatives is calling on ad agencies and creatives to pledge not to work with fossil fuel clients.
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic
WPP is working on in-house climate change initiatives, building on pandemic-related reductions.
Subway’s Earth Day Grime Track Uses Plant-Based Sounds to Promote Veganism
Subway recorded sounds emitted by plants for its 'Vegang' track as part of its Earth Day vegan promotion.
CMOs Sign Up to WFA’s Global Sustainability Pledge as Earth Day Draws Near
10 CMOs from brands including Unilever, Reckitt, Diageo and Mastercard have signed a green pledge ahead of Earth Day.
For Earth Day, New Belgium Brewing Created a Beer With Post-Climate Apocalypse Ingredients
The Colorado-based beer maker created a new ale inspired by what climate change could do to beer ingredients like water and hops.
Younger Consumers Are Paying Attention to Earth Day Campaigns—but Don’t Want to Be Shamed
A new Adweek-Harris Poll survey found that consumers responded better to messages of positivity and action.
Walmart Wants to Help Save the Bees
Restoring pollinator habitats will help maintain food production.
Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
New campaign from Grey puts an existential spin on an auto advertising trope.
Energy Company Makes Spotify Playlist to Reduce People’s Climate Crisis Concerns
The audio series will be promoted through two ads as part of the ongoing "What's Happening?" campaign.