Whatever your stance on climate change, you can’t deny it’s a topic on consumers’ minds. Industry professionals and brand leaders who wish to remain successful must meet the needs and expectations of their customers, and today that means focusing on sustainability and environmental awareness. This notable category on Adweek showcases what organizations are doing in the face of climate change and also how the advertising industry as a whole is attempting to address climate issues and reduce its own carbon footprint.

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Early Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint

Each query put into ChatGPT contributes to five grams of carbon dioxide—the equivalent of one email.

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Real-Life Couple Kit Harington and Rose Leslie Expose Liaison Between Banks and Fossil Fuels

Kit Harington and Rose Leslie play out the troubling relationship between UK high street banks and the fossil fuel industry.

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Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate

Brandalism activist hits back against marketing industry and says professionals should hold leaders to account

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Baratunde Thurston’s New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them

The author and comedian wants to change how people look at nature.

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Comic Relief Co-Founder and Filmmaker Richard Curtis on His Deforestation Campaign

Through Make My Money Matter, the focus of the ad will surprisingly link British pensions with funding major tree-felling initiatives

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Pinterest Details Comprehensive Climate Misinformation Policy

It covers content and ads on the platform.

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Creativity Is Not Neutral. We Can’t Continue to Pollute Minds

The bottom line isn't reason enough to work with fossil fuel companies.

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Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase

The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.

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Shock Campaign Suggests People Go Cannibal to Fight Climate Change

Campaign asks whether people would be willing to eat human meat as an alternative protein.

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To Combat Bias in Advertising, IBM Is Enlisting AI’s Help

Randi Stipes talks about the inherent bias in targeting audiences and creating messages

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IPG’s Climate Action Plan Sets an Emissions Reduction Target

The agency group will also source 100% renewable electricity by 2030.

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Samsung Builds a World Using Upcycled Product Packaging

The Samsung animation was created by Edelman ahead of the United Nation’s World Environment Day.

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Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs to find out if it'll reduce their carbon footprints.

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This Group Wants Agencies to Stop Working With Fossil Fuel Clients

Clean Creatives is calling on ad agencies and creatives to pledge not to work with fossil fuel clients.

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Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

WPP is working on in-house climate change initiatives, building on pandemic-related reductions.