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Today, advertising’s largest holding company made a pledge to reach “net zero” emissions across its supply chain by 2030, but an advocacy group is asking such companies to reconsider the one aspect of their business contributing the most to their climate impact (and not reflected in such calculations): client relationships.
Advocacy group Clean Creatives is calling on agencies and creatives to sign a pledge refusing to work with fossil fuel clients, with 160 creatives and 75 agencies signing on thus far, including Forsman & Bodenfors.