Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs

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Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward—leftovers go into the trash without a second thought. 

But decades after it gained popularity in the U.S., that model isn’t jiving with increased awareness about the environmental impact of waste—especially plastic waste. Branded litter has never been a good look, but consumers have come a long way since they laughed



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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.