Fast-Food Brands Look at Reusables to Attempt to Solve Container Waste

Burger King, Starbucks, McDonald's and Tim Hortons are launching pilot programs

Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward—leftovers go into the trash without a second thought. 

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This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.