Marketing Morsels: Ryan Reynolds’ Mint Mobile Gets an AriZona Infusion, Tide’s Lucky Jersey Plea and More

Plus, Starburst’s ‘Un-Share’ pack is a pink biometric safe

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull.

Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of)

A can of AriZona Iced Tea has been $0.99 since 1992—for 30 years. To communicate Mint Mobile’s commitment to similarly keeping its wireless prices at $15 per month, Ryan Reynolds appears in a new spot with AriZona founder Don Vultaggio in which he puts AriZona’s “non-inflationary tea technology” into the mobile carrier’s services … and metaphorically demonstrates by pouring a can of tea over a phone.



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