Super Bowl 57 was once again the world’s biggest stage for creativity in advertising—and it’s the one time each year where mass audiences actively seek out and celebrate brand messaging. But marketing is just as essential the other 364 days of the year, and brands face greater challenges than ever in reaching consumers between Big Games. In our Advertising Redefined package, we look at how the industry continues to evolve: from building Big Game buzz the rest of the year to the role of earned media in marketing strategy to how synthetic data is changing advertising. We hope these stories will provide the necessary inspiration to guide your advertising efforts for the rest of the year and beyond.