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It’s a reasonable bet that most senior-level marketers would like—even if it’s just once—to lead the creation of a Super Bowl ad. After all, who wouldn’t want to work with a budget that lets them drop $7 million on the most prime TV time there is? What CMO doesn’t dream of having 100 million-plus consumers riveted while their brand struts its stuff for 30 seconds?
The vast majority of marketing chiefs won’t get this chance, of course.