Audience Engagement

6 Touchdown Marketing Campaigns That Didn't Need the Super Bowl

With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well

marketing ideas from McDonald's, 19 Crimes wine, Ugg, Taylor Swift, Axe and Coors Light — These six brands crafted stellar marketing ideas across a variety of platforms and experiences.19 Crimes, McDonald's, Taylor Swift, Axe, Ugg, Coors Light

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

It’s a reasonable bet that most senior-level marketers would like—even if it’s just once—to lead the creation of a Super Bowl ad. After all, who wouldn’t want to work with a budget that lets them drop $7 million on the most prime TV time there is? What CMO doesn’t dream of having 100 million-plus consumers riveted while their brand struts its stuff for 30 seconds?

The vast majority of marketing chiefs won’t get this chance, of course.