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As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them

At upfront, the cinema ad seller rolls out a trailer app, proprietary DMP and live-event offering.

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Jameson and Pinterest Team Up for an Orange-inal Color Takeover

It's the platforms first-ever color takeover with a brand, said Pinterest.

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Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies

The focus is led by four characters who represent the cinema-going experience.

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Allianz Ramps Up Digital Content Engagement, Seeking Cohesive Approach

The German company has been working with Media.Monks to evolve its social media and online platforms.

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LinkedIn Launches TikTok Campaign to Support Young People Starting Careers

The professional networking platform has teamed with creator community CareerTok to offer advice and discussion on entering the workforce.

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Why Marketers Should Prepare For NBC’s The American Song Contest

The show is set to debut in 2022 across the U.S.

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Volvo Climate Campaign Drives 164,000 Engagements On Impact

The auto giant revealed the outcome of its climate conversation campaign "#ZeroOmissions"

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Social Confidential: Duolingo Leans Into Its Community’s Idea of Duo

Social Confidential takes a behind-the-scenes look into the language app's marketing strategy.

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Gymshark’s Elfried Samba on Growing Fan Loyalty for Brands

Gymshark's social media lead Elfried Samba offers audience engagement advice.

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Advertising’s Next Inclusion Revolution: Elevating Disability

Consider the disabled consumer journey beyond website accessibility overlays.

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Award-winning Creative Is Great but Consumers Are Still Waiting 10-Plus Minutes on Hold

Call volume and wait time more than doubled over the pandemic; it’s time to take customer service as seriously as advertising

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How An Engaged Community Keeps Peloton Pedaling Its Way to Success

Members are highly engaged online, whether on the Peloton platform or through social media channels, explains Jayvee Nava, VP of Community.

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Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The campaign features three spots released ahead of the 25th movie in the franchise, No Time To Die.

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Atmosphere Groups Are a Murky Tactic Driving Real Results

How Starbucks China and other brands tapped into 'atmosphere groups' to boost sales and engagement.

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