Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both
Often, the brand activities that are hardest to measure with traditional marketing metrics are the ones with the greatest long-term impact.
Fanatics Collectibles Brings On Red Bull’s Ken Turner as First-Ever CMO
He will be tasked with growing the trading card maker's base of collectors and fans.
6 Touchdown Marketing Campaigns That Didn’t Need the Super Bowl
With a bit of risk-taking, brands can create Big Game buzz the rest of the year as well.
Movies, Jesus, Shopping and Beer Rule EDO’s Super Bowl 57 Ad Rankings
Entertainment, Jesus, shopping and beer take center stage.
MTV Entertainment Studios Harnesses the Power of Fandom to Encourage Voting
Reaching fans with an important message in an authentic brand voice.
‘Racing and Reason’ Will Drive Success for Sustainable Racing Series Formula E
The sport's CMO Henry Chilcott discusses his plans for expanding the audience.
Creating New Audiences and Building Community With Creators
Amid the ‘creator renaissance,’ brands can no longer ignore influencer impact
As Moviegoers Return, Screenvision Unveils New Ways For Marketers to Reach Them
At upfront, the cinema ad seller rolls out a trailer app, proprietary DMP and live-event offering.
Wave Sports + Entertainment Pitches Advertisers on Its Social-First Approach in Sports at NewFronts
How WSE built its audience and its plans to gain more reach.
Jameson and Pinterest Team Up for an Orange-inal Color Takeover
It's the platforms first-ever color takeover with a brand, said Pinterest.
Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies
The focus is led by four characters who represent the cinema-going experience.
Allianz Ramps Up Digital Content Engagement, Seeking Cohesive Approach
The German company has been working with Media.Monks to evolve its social media and online platforms.
LinkedIn Launches TikTok Campaign to Support Young People Starting Careers
The professional networking platform has teamed with creator community CareerTok to offer advice and discussion on entering the workforce.
Why Marketers Should Prepare For NBC’s The American Song Contest
The show is set to debut in 2022 across the U.S.
Volvo Climate Campaign Drives 164,000 Engagements On Impact
The auto giant revealed the outcome of its climate conversation campaign "#ZeroOmissions"