Social Confidential: How McDonald’s Speaks to ‘Fan Truth’
How McDonald’s creates cultural moments.
The Washington Post Amps Up Its App Strategy to Drive More Subscribers
The Post is working to shepherd more readers onto its native platform to reduce subscriber churn and prepare for a cookie-less future.
COVID-19’s Impact on Millennial and Gen Z Media Habits — and How Marketers Should Pivot
Depending on their age and stage of life, the nation’s two youngest generations are getting a first taste of what it’s like to be a remote worker, home-schooling parent, or [...]
5 Ways the Pandemic Has Changed Publishing Forever – and How Publishers Can Benefit
“Never let a good crisis go to waste,” Winston Churchill supposedly said. It’s valuable advice for publishers, even if Churchill didn’t actually say it (there’s no real proof). And even [...]
What Publishers Need to Know About Gen Z
How should publishers think about Gen Z? It’s an increasingly important question now that Generation Z (those born between 1995 and 2010) are entering the workforce and on their way [...]
Achieve MVP Status in Magazine Media: Be Relevant, Necessary, and Sufficient
The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the [...]
5 Best Practices Media Companies Can Learn from European Publishers
With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to [...]
How Brands Should Communicate During Uncertain Timesm
Earlier this year, I wrote about the greatest reputation risks brands face in 2020. At the time, the threat of COVID-19 — the 2019 novel coronavirus — wasn’t prevalent, as it [...]
4 Ways to Thrive in a Changing Publishing Ecosystem
Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing [...]
Are You Missing the Email Opportunity?
The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last [...]
5 Ways to Gamify Your Website and Increase Reader Engagement
Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates [...]
Offer, Don’t Ask: The Mindset That Earns Audience Trust
Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals [...]
How Do You Sell Content to an Audience That Controls the Narrative?
Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through [...]
Digital Publishers Need a Revenue Revolution
Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. [...]
Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication [...]