Portrait of Mike Froggatt

Mike Froggatt

Mike Froggatt is a senior director analyst in the Gartner Marketing Practice. He focuses his research and analysis on innovations and trends around first- and third-party data (cookies), programmatic advertising, digital campaign planning and execution, and retail media networks.

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The Real Ways Synthetic Data Is Changing Advertising


While marketers may be tempted to dismiss synthetic data as “fake data,” therein lies its power.

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Reaching Maturity in Digital


From an ad marketing standpoint, benchmarks are an easy sell; agency and creative folks love to see how their campaigns stack up and to wow their clients with the numbers. [...]