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How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade

Marketing Innovation

Red Titan is the first character from a YouTube show to score the gig.


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Target’s New Holiday Campaign Encourages Consumers to Find Meaning in the Simple Moments

Brand Marketing

Target's holiday campaign leans on simplicity.

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Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail

Brand Marketing

Experts disagree that discounts are the best strategy to lure travelers.

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How I Am a Voter Recruits Brands in Its Mission to Be ‘Publicists for Voting’

Politics

The nonpartisan organization encourages more Americans to cast their ballots.

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Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US

Diversity, Equity and Inclusion

Online campaign and PSA video aim to preserve queer safe spaces in the pandemic.

This is a Profile

This Online Grocery Store Only Stocks Purpose-Driven Brands

Brand Marketing

Hive embraces socially conscious companies that have been overlooked by bigger stores.