Mad Lilly, a THC-infused drink brand, commissioned the study into parents’ preferences and lingering stigmas. Mad Lilly

Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign

Ad of the Day

The mini-movie features a retro-futuristic vibe over a Mozart soundtrack.


Alt Image Text

GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness

Brand Purpose

The ads aim to upend stereotypes that New Yorkers aren't kind, using their donations as evidence.

Alt Image Text

In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone

Brand Marketing

The brand takes on the delicate task of finding the right post-pandemic message.

Alt Image Text

Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech

Brand Marketing

The newest Renault Captur campaign was created by Publicis Conseil and showcases true grit, Rocky-style.

Alt Image Text

HipDot Launches a Clueless-Inspired Makeup Collection for Aspiring Bettys and Baldwins

Fashion & Apparel

It wasn’t very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese’s. Now, the beauty brand has launched a set that makeup enthusiasts and ’90s teen comedy [...]

Alt Image Text

BlueTriton Brands’ First Ad Campaign Addresses the Problem of Bottled Water

Brand Marketing

The focus is on recycling and giving back through donations.

Alt Image Text

7 Ways Marketers Can Help Amplify the Asian American Community

Voice

See something, say something beyond performative social justice beyond May.

Alt Image Text

Why Trolli’s New Alien-Themed Candies Are Invading Myspace

Brand Marketing

The outer space creatures arrived on Earth 15 years too late.

Alt Image Text

Lessons From PBR’s Nightmare Fuel; Peloton’s Serious Problem: Monday’s First Things First

First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]

Alt Image Text

Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards

Brand Marketing

Marketing to the LGBTQ+ community is fashionable, if not always decipherable.

Alt Image Text

This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce

Brand Marketing

Fans spent $373 million in four days surrounding the 'high holiday.'

Alt Image Text

The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement

Perspective

Why the logo accessory is enjoying its second renaissance.

Alt Image Text

Marketers Embrace AI for Content Creation and Creative Inspiration

Brand Marketing

Startups and agencies are curbing its more eccentric tendencies.

Alt Image Text

Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters

Data Points

Consumers are also looking to companies with new expectations.

Alt Image Text

Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future

Brand Marketing

The brand wants to use old materials to create new products.

Alt Image Text

Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation

Brand Marketing

Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]