Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign The mini-movie features a retro-futuristic vibe over a Mozart soundtrack.
Hong Kong Ballet Goes Cyberpunk for Its Latest Cinematic Ad Campaign
The mini-movie features a retro-futuristic vibe over a Mozart soundtrack.
GoFundMe Celebrates New York’s Generosity and Establishes Its Brand as the Currency of Kindness
The ads aim to upend stereotypes that New Yorkers aren't kind, using their donations as evidence.
In a Brand Refresh, Cracker Barrel Strikes a Reassuring—and Inclusive—Tone
The brand takes on the delicate task of finding the right post-pandemic message.
Renault Celebrates Its Cycling Past to Promote Hybrid SUV and E-Tech
The newest Renault Captur campaign was created by Publicis Conseil and showcases true grit, Rocky-style.
HipDot Launches a Clueless-Inspired Makeup Collection for Aspiring Bettys and Baldwins
It wasn’t very long ago when HipDot debuted a candy-coated makeup collection inspired by Reese’s. Now, the beauty brand has launched a set that makeup enthusiasts and ’90s teen comedy [...]
BlueTriton Brands’ First Ad Campaign Addresses the Problem of Bottled Water
The focus is on recycling and giving back through donations.
7 Ways Marketers Can Help Amplify the Asian American Community
See something, say something beyond performative social justice beyond May.
Why Trolli’s New Alien-Themed Candies Are Invading Myspace
The outer space creatures arrived on Earth 15 years too late.
Lessons From PBR’s Nightmare Fuel; Peloton’s Serious Problem: Monday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer [...]
Mattel Kicks Off Pride Merch Season With Deck of Rainbow Uno Cards
Marketing to the LGBTQ+ community is fashionable, if not always decipherable.
This Year’s 4/20 Made It Clear: Cannabis Fans Want Delivery and Ecommerce
Fans spent $373 million in four days surrounding the 'high holiday.'
The Gucci Belt, With Immortalized Brass Initials, Is an Enduring Fashion Statement
Why the logo accessory is enjoying its second renaissance.
Marketers Embrace AI for Content Creation and Creative Inspiration
Startups and agencies are curbing its more eccentric tendencies.
Infographic: Brands Aren’t the Only Ones Changing Habits Following a Year of Disasters
Consumers are also looking to companies with new expectations.
Mattel’s Toy Take Back Is Its Latest Effort for a More Sustainable Future
The brand wants to use old materials to create new products.
Snickers Ice Cream Knows How Tough It Can Be to Actually Chill Out During Vacation
Vacationing doesn’t come naturally to everyone. Some of us could still use a refresher on how to fully disconnect and just enjoy the down time. Understanding this, Snickers Ice Cream [...]