SUBSCRIBE TO ADWEEK
Adweek @ the NewFronts
Powered by Crackle, YouTube and Specific Media
Adweek Covers the Upfront
Slates of shows new and renewed in TV marketplaces
Comedy Imitates Life
Why it's OK to laugh at Michael J. Fox, Parkinsons and all
Advertising & Branding
Subscribe to Adweek Magazine and get the iPad edition for free!
Article Navigation block
December 13, 2007, 12:54 PM EST
Basketball players are so competitive that everyday events, especially in the off-season, become intense.
ESPN/NBA on ESPN "Scene"
WatchESPN SportsCenter - ESPN - Wieden + Kennedy, New York
NBA "Dwyane Wade"
2005 NBA Finals "House"
View the discussion thread.
Ad of the Day: Coca-Cola
Obscure Direct Response Brands Dominate Facebook Chatter
Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
WPP Created One Big Digital Shop From 8 Smaller Ones
PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
View More Jobs
JACK TV Re-Imaging 2010
Hype x Mythology
HUNGARIAN SPRING - Organic Cosmetic Packaging
All Rights Reserved
About / Contact Us
Special Advertising Sections
Subscribe to Adweek
The Hollywood Reporter
Film Expo Group