Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Pre-pandemic, Virgin Group was ready to set sail on a grand new adventure with Virgin Voyages—its adult-exclusive cruise company. It even set up a partnership with global superstar and actor Jennifer Lopez to be the face of the new brand, as well as its chief celebration officer.
And then the ships were stopped from sailing as the world went into lockdown. Lopez was forced to stay at home, just like everyone else.
However, the ships did eventually set sail.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in