Adnatomy: The Delicious Story Behind Postmates' Trippy Ads

Postmates partnered with Mother LA and Nexus Design Studio to show the pleasure of food.

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

No one went hungry during the making of the Postmates “This Is Your Brain on Food” campaign, with takeout orders of hot chicken, soup dumplings, boba tea and more crave-worthy dishes inspiring the creative and fueling the workday.

“It was one of these beautiful research projects where we just got to eat a bunch of delicious food,” said Biz Anderson, strategist at agency Mother L.A.

The campaign, with animated shorts in varying styles, showed off Postmates’ quirky personality, differentiating it from parent company Uber Eats and highlighting its relationships with restaurant partners.

And if its tagline sounds familiar, that’s no accident.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in