Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
No one went hungry during the making of the Postmates “This Is Your Brain on Food” campaign, with takeout orders of hot chicken, soup dumplings, boba tea and more crave-worthy dishes inspiring the creative and fueling the workday.
“It was one of these beautiful research projects where we just got to eat a bunch of delicious food,” said Biz Anderson, strategist at agency Mother L.A.
The campaign, with animated shorts in varying styles, showed off Postmates’ quirky personality, differentiating it from parent company Uber Eats and highlighting its relationships with restaurant partners.
And if its tagline sounds familiar, that’s no accident.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in